Based on the short story by Stephen King, The Monkey is a twisted supernatural thriller about a haunted cymbal-clapping toy monkey that unleashes chaos every time it rattles to life. NEON invited us on to help energize the film’s digital rollout through a series of fast-paced, stylized social edits. Brought on only weeks to go before release, we jumped into the footage archive and built out a full campaign of spoiler-redacted clips, eerie out-of-context moments, and BTS-driven teases.
NO SPOILERS ALLOWED
The concept was simple: tease major spoilers without actually revealing them. We sifted through hours of behind-the-scenes footage to build short, self-contained pieces that feel like they’re about to give everything away, then censor just enough to leave people hanging. Dialogue gets bleeped, visuals get blurred, but the structure and suspense stay intact. It’s a tricky balance, but the end result feels way more fun than just playing it safe.
See the rest of the series on The Monkey’s social media.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.